Deck

Movers + Homemakers Magazine

Movers + Homemakers is delivered to 1.8 million households through the Royal Mail and their redirection service, every time someone fills out a redirection notice an email is sent through the Royal Mail with a link to Movers + Homemakers Magazine.

It is recommended reading for anyone moving in to a new home via regular emails from The Royal Mail. It is available on PC/Mac, or as a free app on mobile devices making it accessible across all platforms.

Containing informative, engaging, fully interactive content to help households make the most of moving into a new home. From decorating to mortgages, gardening, technology and entertaining, Movers + Homemakers Magazine is an essential read for anyone moving home.

ADVERTISING

Platinum package includes:

• 1X DPS Advertisement

• 500,000 email broadcast to be sent on clients behalf to our networks of subscribers

• Email broadcast to be segmented to be sent to subscribers that have previously shown interest in your product category

• Social media marketing through our Facebook and Twitter Channels consisting of 5 x Tweets and 5 x Facebook postings per issue

• Up to 200 words of content to be included in the proposed article

• Content to include 2 images

• Images and text can include links directing readers to your desired landing pages

• Advert to be designed by M+H Magazine to client’s specification

• Design to include animation (fade, slide, zoom, rotate)

• Embedded Video (MP4/YouTube)

• Hyperlinks with tracking capability

• Social Media Links with tracking capability

PACKAGE PRICE
£10,000

Gold package includes:

• 1X DPS Advertisement

• Advert to be designed by M+H Magazine to client’s specification

• Design to include animation (fade, slide, zoom, rotate)

• Embedded Video (MP4/YouTube)

• Hyperlinks with tracking capability

• Social Media Links with tracking capability

PACKAGE PRICE
£5,000

TRACKING & ANALYTICS

• M+H Magazine will provide to advertisers clear and concise analytics on your campaign performance

• M+H Magazine can implement tags on adverts that we send on your behalf

• M+H Magazine will track independently how many clicks your advert receives and will provide a campaign analysis of your activity

• M+H Magazine will work with most independent tag tracking software to ensure advertisers get the reporting they need to properly evaluate the campaign. Please see examples on the right.

READERSHIP & DEMOGRAPHICS

M+H Magazine is a unique publication with a unique readership.

(ALL TEXT TBC) M+H Magazine readers ….

Readership statistics
In September 2018 x 1000 recipients who took part in our reader survey:

Gender:
89% were women – Composed  of mums (85%), childminders, female relatives.

11% were men – Composed of dads (90%), childminders, male relatives.

Economics:
68% were in part time or full time work

78% owned their own homes
66% had an household income of over £36,000
43% had a household income of over £58,000
9% had a household income of over £90,000

Age:
3% were aged between 19 and 24

66% were aged between 25 – 39
34% were 40 and 59
7% were 60 or over

Family household:
On average our readers have 2.1 children with an average age gap of 2.7 years, meaning our average reader household contains 4.1 family members.

Average Number of Children per reader household 2.1.
Average age difference between children: 2.7 years.
47% of our reader households have a child under 2 years old.


In Summary

Our readership are predominantly mums who work and own their own homes. They find BTS informative and easy to use and trust the content because it comes to them via their child’s school. They read BTS mainly on tablets and desktops and enjoy the content and carefully selected offers we make available to them.

ISSUE DATES
SPRING/SUMMER 2020

SPRING / SUMMER

Live: April 1st – Sept 31st

Campaign Length: 6 months

Artwork Submissions: Jan 11th – Mar 31st

ISSUE DATES
AUTUMN/WINTER 2020

AUTUMN / WINTER

Live: October 1st  – March 13th 2017

Campaign Length: 6 months

Artwork Submissions: Jul 15th  – Sep 30th

EDITORIAL FEATURES

M+H is divided into 6 sections per issue as follows:


SECTION 1: TRENDING

We do the research so the readers don’t have to. The ultimate gadgets; from kitchen to garage, from furniture to fabrics, to baristas and baths – these are the ultimate innovative must-haves readers will be investing in this year. We shone a light on accessories to make an impact in the Spring/Summer 2016 issue. View it here.

SECTION 2: INSPIRATION

We take a closer look at the leading interior designers, architects and makers. The overlords of design truly inspire… we can but watch. We lead with Frank Lloyd Wright in the Spring/Summer 2016. View it here.

SECTION 3: YOUR SPACE

A ground-breaking feature covering the hottest interior trends for the year ahead. We lead with our ‘Winter Wilderness’ issue in 2015. We were ‘more wolf’, the others followed the pack. View it here.

SECTION 4: SMART HOME

A close up on the newest and most innovative digital devices. From well-being to wi-fi, we feature life changing gadgets. We covered the most intelligent smart gadgets we could find in ‘The Future’s Smart’ feature in the Spring/Summer 2017 issue. View it here.

SECTION 5: SKILL SET

Moving into a new home not only requires inspiration – it also requires some skills. Here look to upcoming trends to put the now in to readers new homes. In the Spring/Summer 2016 “Outside In” issue upcycler and writer Jon Horvath showed us how to upcycle our interiors with his step by step guide to making ‘Inside Hanging Gardens’ and Stephanie Ann from Apartment Living gave us her top 10 tips for indoor plants. View them both here.

SECTION 6: KIDS SPACE

Last but certainly not least (and this is not a running order) we look at the often over-looked members of the family when moving house: the kids. From tots to teens we look at how we can make moving home easier and in fact fantastic for kids. From space saving storage ideas to beautiful bedrooms for girls and boys, we have it covered. Take a look at our ‘Storage Wars’ feature from our ‘Biophilic Design’ issue Spring/Summer 2018. View it here.


Watch this space for the latest news on the upcoming features for our Spring/Summer ‘Protect Our Planet’ issue, live April 1st 2020.

GET IN TOUCH

 

Editorial Enquiries: Amanda Gerrard ag@btsmag.co.uk

Design and Production Enquiries: ben.brewis@btsmag.co.uk

Sales Enquiries: cp@btsmag.co.uk